Wednesday, September 21, 2016

Practical Marketing Tips For MA Auto Body Shop Operations

By Shirley Powell


Our automobiles good require care. They provide convenient and safe transportation to our areas of work and other places of interest. It is important for car owners to have their vehicles in good condition. Stoughton, MA auto body shop services provide repair, replacements and other additional aesthetics for vehicle bodies. Owners must understand the importance of good quality car bodies. They are resilient in case of accidents. In this regard, a good quality car body will provide safety for its occupants in dangerous times. The points highlighted herein give shop owners some tips on how to increase their business prospects.

Have a strong online presence. That involves putting up a viable website for your company. The website must include interactive media, applications and content that allow it to be accessible by mobile phone. Hire a professional web designer to host your website. They must be conversant with search engine optimization, writing skills and web development skills. In this regard, they must be able to keep your website easily accessible and usable to your clients.

Social media marketing is unavoidable. Platforms such as Facebook, Instagram and Twitter among others provide an easy going, informative and interactive platform to engage clients. Find a social media expert who can use text, and other multimedia to create interactive content. That will help make your online presence known to hundreds of people.

Provide convenience or your clients. Successful marketing allows clients to feel special. Provide additional services to clients such as same day services, concierge services and delivery among others. Same day service allows the client to pay extra fees not to stay in line. Concierge allows clients to have a replacement car while theirs is in the workshop. These services allow clients to have their cars worked on without any inconvenience. These services also help one to create different client packages. Extra services should attract some extra charges. However, be careful to remain within reasonable price range.

Create an event to launch your services and your premises. The launching event should include perks for clients to visit the place. It may be in the form of an open day where clients can walk in and have their cars checked and inquiries answered immediately.

The most instant trigger for new business is a job well-done. Ensure that you serve all your clients well. The most effective marketing is marketing by word of mouth. Ensure that clients have a good report from your workshop to spread around to their friends and acquaintances.

Create partnerships and networks within the industry. You will be able to be up to date with the industry progress. Also, you will land better deals when negotiating with your suppliers. This way, you will be able to secure competitive prices for clients.

Marketing is a function of all staff members. Treat clients with dignity and provide extra services for their convenience. More so, attract new business by launching the shop with incentives. Also create a strong web presence to interact with clients.




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